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 Website survey 
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We
are conducting a market research survey about using websites
to find out information about local areas you might want
to visit and we would appreciate your feedback. The
survey takes about 5 minutes to complete and the answers
you give will remain completely confidential.
As a thank you for your time you will be entered into
a prize draw to win £500 cash.
Before completing the survey we would be grateful if you
would finish the web visit that you have embarked on.
Please click the next button to proceed.
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Q1 |
Is this the first time you have visited the Visit Kent website or have you been on it before?
PLEASE SELECT ONE ANSWER ONLY |
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Q2 |
Why are you looking at the site at this particular time?
PLEASE SELECT ALL THAT APPLY |
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Q3 |
Did you have to go onto a search engine like Google or Yahoo! to find the site or did you already know the web name?
PLEASE SELECT ONE ANSWER ONLY |
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Q4 |
During this session on the web, have you also visited any other sites about coming to Kent?
PLEASE SELECT ONE ANSWER ONLY |
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Q5 |
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Q6a |
During this session on the web, have you also visited any other sites for other counties?
PLEASE SELECT ONE ANSWER ONLY |
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Q6b |
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Q7a |
How does the Visit Kent site compare with sites designed by other counties?
PLEASE SELECT ONE ANSWER ONLY |
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Q7b |
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Please look at the screenshot of the Visit Kent website below and answer the questions which follow |
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Q8 |
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Q9 |
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Q10 |
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Q11 |
Which of the following statements apply to you?
PLEASE SELECT ALL THAT APPLY |
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Q12 |
Thinking about destination websites as a whole, what information do you look for?
PLEASE SELECT ALL THAT APPLY |
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Q13a |
How do you search online for information for your break?
PLEASE SELECT ALL THAT APPLY |
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Q13b |
Which websites do you use when searching for information for a break?
PLEASE SELECT ALL THAT APPLY |
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Q13c |
Of these, which is your favourite website for choosing a UK break?
PLEASE SELECT ONE ANSWER ONLY |
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Q13d |
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Q15a |
Did your favourite site supply you with all the information you needed?
PLEASE SELECT ONE ANSWER ONLY |
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Q15b |
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Q16 |
Did the site provide all the facilities you required to book accommodation and events?
PLEASE SELECT ONE ANSWER ONLY |
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Q17 |
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Q18 |
How frequently do you visit this favourite site?
PLEASE SELECT ONE ANSWER ONLY |
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Q19 |
Did you buy or book anything from your favourite site on this visit?
PLEASE SELECT ONE ANSWER ONLY |
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Q20 |
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Q21 |
Thinking generally about how you plan and book day trips, weekend breaks or holidays in the UK, how often do you use the web to help?
PLEASE SELECT ONE ANSWER ONLY |
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Q22 |
When using the web for planning or booking day trips, weekend breaks or holidays in the UK, do you tend to browse various websites or do you know what you are looking for?
PLEASE SELECT ONE ANSWER ONLY |
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Q23 |
Which of the following website areas are most likely to attract your attention when browsing websites for planning to book day trips, weekend breaks or holidays in the UK?
PLEASE SELECT ALL THAT APPLY |
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Q24a |
If you had to book accommodation for a weekend trip or holiday in Kent would you book this online?
PLEASE SELECT ONE ANSWER ONLY |
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Q24b |
What type of site would you use for this?
PLEASE SELECT ONE ANSWER ONLY |
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Q25a |
To what extent, if at all, do you use smart phones to browse the web and use apps either when planning trips/holidays or during the holiday to find and locate places of interest?
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Q25b |
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Q25c |
Do you use these apps at home, in the location or both?
PLEASE SELECT ONE ANSWER ONLY |
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Q27 |
What is your gender:
PLEASE SELECT ONE ANSWER ONLY |
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Q28 |
Which of the following age groups do you fall into?
PLEASE SELECT ONE ANSWER ONLY |
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Q29 |
Can I ask your current working status?
PLEASE SELECT ONE ANSWER ONLY |
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Q31 |
Would you be willing to be recontacted, in the next few days, about this survey to take part in further research in the form of a more detailed telephone survey, you will receive £15 for your time.
PLEASE SELECT ONE ANSWER ONLY |
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Thank you for taking the time to fill this survey in, please now press on the SUBMIT button |
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